Esoteric Brewing

Raising $894,200 | $3M Valuation

Minimum investment $100

Amount Raised




Funding Round Closes:

Vision & Mission

Our vision is to create a beer with such integrity that it has a profound social impact.

The lotus flower is our symbol, a metaphor that represents the beauty that fights through adversity to rise out the ashes. Esoteric found this 100 year old building, abandoned, and left for decay. Together with your help, we want to revive this place by building a new production brewery that creates jobs for our neighbors and instills pride in this wonderful community once again!


Legal Name

Esoteric Brewing Company, LLC


900 E McMillan Street
Cincinnati, OH 45206



Social Media

Raise Amount

Up to $894,200

Esoteric is Craft Beer with Integrity

Over the past few years, a wave of craft breweries has swept across America bringing innovation, new styles, and bold new flavors. But the traditional styles of craft beer are getting lost in the mix. In many ways, we’re losing the integrity of craft beer... the very soul that started this craft beer movement altogether.

That's why Esoteric elevates craft beer so it’s as elegant as fine wine. Our master brewer spent years honing his craft, paying homage to traditional Belgian, English, German, & American style beers made with old world character.

Esoteric beers are brewed with pure ingredients, sourced locally, and grown organically. We’re a craft brewery that will elevate your palate and create a sumptuous experience that changes the way you think about beer.

When you experience Esoteric you experience enlightenment.

Create an Enlightened Taproom Experience

Esoteric will redefine the standard taproom by creating a 5 star experience. We’re renovating the Paramount Building, the most recognizable building in Walnut Hills. Inside this exquisite 1920’s art deco style building, an intimate taproom awaits hearkening back to the days of the prohibition speakeasy. The brewery will occupy 10,000 sf, and will host as many as 400 guests. But unlike the standard warehouse taprooms of today, we’ll have a warm & inviting place built just for you.

There’s a Bigger Vision for Walnut Hills

Walnut Hills is a mile from downtown Cincy in a densely populated area. It represents the best of our city with a diverse population in age, race, & socio-economics. Long-time residents have seen the ups & downs and have a deep sense of pride in its renaissance. Twenty-somethings like the accessibility to downtown, affordable housing, and evening nightlife. Boomers enjoy the high-rise luxe apartments that overlook the Ohio River.

The Walnut Hills Redevelopment Foundation (WHRF) is investing $20M into the block, to revitalize Paramount Square. There are ~1,000 units planned in the next 3 years within a ¼ mile from the new brewery. The neighborhood is also between 2 major universities and has direct access to a major interstate.

Many new businesses have already moved in ahead of the development. Esoteric Brewing Co. is proud to join the Walnut Hills community including local favorites such as: The Greenwich, Taste of Belgium, Gomez Salsa, Just Q’n BBQ, Video Archive, Fireside Pizza, and Parkside Cafe.


Esoteric Wants Equity for All

Breweries are playing a role in the revitalization of communities. They are a magnet for visitors, they become anchors for retail, create new jobs, and instill pride. But the sudden influx of new residents can shift the demographics of the neighborhood. In an industry that traditionally lacks diversity, Esoteric brings you the first African-American and Asian-American owned brewery in Greater Cincinnati.

We are so committed to maintaining the integrity of our neighborhood. That's why we're offering the community a unique opportunity to own a piece of Esoteric Brewing Company. You're the fabric that's made this neighborhood so special. You already invested your lives here, and now we invite you to invest in Esoteric so we can grow together. As part of our commitment, Esoteric plans to designate a portion of our proceeds to non-profits in the local community that promote education, economic equity, improve food access, provide skills training, and other important causes that make our neighborhood better.


Timeline Timeline

The Craft Beer Market: Growing 6% a Year With Plenty of Room for More

The craft beer segment now represents 13% of the overall beer industry taking share away from the likes of AB InBev each year, and it’s still growing 5% a year. According to the the Brewers Association, the craft beer industry has grown to 6,000 breweries in 2017. Ninety eight percent of them will be small independently run establishments. Ohio craft beer sales topped $2.7B and employed over 15K people (per the Ohio Craft Brewer’s Association) making it the 7th largest for craft beer.

The Local Cincinnati Brewery Market

The Cincinnati market alone has 35 breweries on line. We believe there’s plenty of room for more, especially in neighborhoods that can maintain an installed base of loyal customers. In fact, the taste for craft beer has gone local as patrons prefer to drink hometown beers, especially ones that come from their neighborhoods.

This hyperlocal focus works in our favor, as we stand to become the go-to neighborhood brewery in this fast growing residential market that’s expanding in Walnut Hills. Conservatively, we’ve based our projections on sustaining a minimum of 300 guests per day.

Production Capacity

Esoteric’s brewhouse will contain a three vessel 10-barrel craft brewing system capable of producing up to 5,000 barrels the first 3 years. There’s room for expansion in the building to maximize capacity at 12,000 barrels, generating going revenues of $5.5M at full-scale. To get there, the plan is to launch the neighborhood taproom to sustain a healthy base business. Then in years 2-3, we’ll begin self-distributing to grow our brand, and reinvesting our profits to expand capacity to full-scale by years 4 & 5.

The Team

Founders and Directors

Brian Jackson

CEO and Co-Founder

Brian graduated with a Bachelor’s Degree in Psychology from the University of Cincinnati. Brian began his career as a General Manager at Chipotle, where he learned the importance of making quality products with superb service. He carried over this approach to home brewing when he started in his basement 8 years ago. Since then, he’s garnered awards for his beers, and became a certified Beer Judge. Brian then spent 7 years working for Cavalier Distributing, an alcohol distribution company building relationships with restaurants & retailers. Two years ago, he then moved on to MadTree Brewing Company where he currently serves as a commercial brewer.

Marvin Abrinica

Chief Marketing Officer and Co-Founder

Marvin spent 18 years at Procter & Gamble building brands, sourcing deals, and training leaders. In 2015, Marvin began Thrivera a digital marketing agency that helps companies brand and fund their ideas. He then started Wunderfund as the region’s first FINRA regulated crowdfunding portal. Marvin is a public speaker, a two time TEDx speaker, and now gives talks at Fortune 500s, conferences, accelerators, and universities. Marvin’s also a leading advocate for the growing startup ecosystem in Ohio, and is a mentor and advisor for several startup companies.

Perks All perks are additive. See the agreements below below for further details.


$100 (First 250 people)




$250 (First 200 people)


Slate Coasters


$500 (First 150 people)




$1,000 (First 100 people)




$5,000 (First 50 people)




$10,000 (First 25 people)




$25,000 (First 4 people)


Esoteric Barrel

Offering Details

Issuer Name Esoteric Brewing Company, LLC
Securities Equity
Offering Amount $894,200
Valuation $3,000,000
Minimum Investment: $100
Ownership % of the Company 30%. Investors will receive common equity interests in the Issuer. Anyone who invests greater than $25,000 can convert their common equity units to preferred equity (after a six month holding period). The preferred equity units feature an annual distribution to pay down the principal investment. Once paid off, preferred units continue to receive an annual pro-rata distribution from profits.

Click here to view the Esoteric’s SEC Form 1-A filing.

Project Budget

Esoteric Brewery requires an estimated $2.1 to $2.45 million to fund the complete project build-out and get the brewery operational. We’ve already accounted for >70% of the funding needed.

$850,000 Tenant Allowance by landlord Model Group
$195,000 Private capital already raised
$50,000 Commitment from Cincinnati Development Foundation
$700,000 SBA Loan
$334,000 - $699,200 Remaining Balance to Fund

Use of Funds

The Company anticipates to get the brewery up and running even if this offering is partially subscribed

Use of Funds

A letter from the Founders

Dear Investors,

Hi, I’m Brian Jackson. Eight years ago, I started home brewing in my basement, while I worked days distributing beer. Then, I was fortunate enough to get hired at a large microbrewery, where I learned the trade and have been brewing beer in full-scale tanks. Every experience led me down this path to bring you Esoteric Brewery.

Esoteric is not just any craft beer, it’s a beer created with sophistication, full of integrity, and with the power to make a profound social impact.

When searching for a location, we wanted a place that embodied our principles and shared these values. Then we came upon Walnut Hills, a community with vibrant diversity, a beautiful history, and the promise of greatness.

There’s no greater promise in this neighborhood than the Paramount building. It once was the premium shopping destination of the city, but the neighborhood hit hard times, and the building fell into disrepair. But today, Esoteric is pleased to raise it out of the ashes once & for all.

Marvin and I are just two ordinary guys with a plan. But as two minority brewers, we realize the plan is much bigger than us alone. Esoteric Brewing did not choose this neighborhood… this neighborhood chose Esoteric.

So today, I invite you to join us and become an owner and partner in this dream. We invite you to experience the enlightenment of Esoteric Brewing.

Sincerely yours!

Marvin and Brian

It Takes a Village...

The building is 100 years old, and requires some major construction & rehabilitation. So, we’ve partnered with the Walnut Hills Redevelopment Foundation to fit into their master plan. The Model Group, a prominent builder of several communities across Cincinnati, is leading the construction & build-out, while New Republic Architects has spearheaded our drawings and interior design efforts. The Thrivera Brand Group is our marketing agency.

Testimonials from Investors

I listed everything that I would want and what I thought would resonate and be successful in a new Cincinnati brewery. From flagship styles of beer (Belgian), to the sounds (not too loud), from the seating (softer chairs and lounge space) to the location (anchor spot in a neighborhood...) As they presented their vision, I was able to mentally check-off about every single one of the characteristics on my list.

I love the old deco-style Paramount building. I love the location in the neighborhood where this start-up can become an anchor for a rejuvenated community. A gathering space where all folks can come and have great conversation, in a comfortable place, over a fantastic craft beer.

- TJ Statt

I invested in Esoteric because Brian and Marvin are the perfect combination: beer-smart and business-savvy. Walnut Hills is an excellent location for their unique brewery and I'm happy to be a small part of the continuing redevelopment of that community.

- Mike Willians

Risks and Offering Circular

Please read through the full document which includes the offering memorandum, risks & disclosures, existing contracts, leases, and financial statements.


Yes, we’re planning for the adjacent space next to the brewery to have a kitchen and food counter for our guests to order food and dine directly from the inside the brewery.
The project will proceed whether we reach our full crowdfunding goal or not. The pre-approved SBA loan will allow us to make up for any short-fall. Additionally, we have a pre-committed investor who is willing to put up to $400,000 in equity at the tail-end of the campaign. As a contingency plan, we can scale back some of our equipment, furnishings & fixtures as needed.
When it comes to running a brewery, we both have different strengths that complement one another. I’m an operational brewer with retail experience, and distribution connections. Meanwhile, Marvin’s understands the numbers, the business, and what it means to build a brand. Together, we make a phenomenal team.
Esoteric is a brand built on sophistication. When you step into our tap room, you’ll experience a location that transcends the typical warehouse you’re accustomed to going to. Expect, a warm & inviting atmosphere that feels upscale, but is accessible for all. Oh, and we promise the beer will taste just as sophisticated!
The craft beer industry reached 6,000 taprooms in 2017, and the Craft Beer Association reported a 6% growth rate. Importantly, the craft beer segment is the only segment of the overall beer market that is growing, and still only accounts for 13% of the overall beer market. So, there’s plenty of upside. There may be some natural selection that occurs, and the ones that thrive will have strongly established brands rooted in a profitable taproom sustained by the neighborhoods they reside in.
People love our beers. I’ve been a homebrewer and part of the local brewery scene for eight years. As a homebrewer, I’ve been sharing my beer at parties and home gatherings and people always ask for my Belgian Quad. I call it Nirvana, because that’s the state of mind that you’re in after you have one. In fact, some people don’t even remember my name, and call me the Nirvana guy.

Needless to say, I’ve won several awards for my beer, and I’m a certified beer judge. I work for a major microbrewery now, and two of my own recipes have been featured there in the last year alone. It’s safe to say that people believe in Esoteric’s liquid.
We expect to establish a profitable taproom in Year 1, which will self-fund our distribution & expansion. By year 2-3, we want to self-distribute kegs to local retail establishments within the region. As a former distributor, I have good relationships within the restaurants & bar industry. It’s imperative we begin seeding our presence around the region at high volume retail in order to generate demand. This gives us the right to bottle & distribute to bigger retail accounts by Years 3-5.
Our beers will range in price from $5 to $7 depending on the style of the beer. This is pretty standard within the industry. Some of our beer styles such as our specialty Belgian beers, as an example, have a higher alcohol content by volume (abv), which means we’ll serve smaller pours. This also gives us higher profitability by ounce.
If we’re fortunate to reach $900K, it allows us to add bottling equipment and distribution capability sooner. That allows us to start building our brand in retailers and accounts so we can grow our top-line revenues. Since this is equity, it also gives more ownership to our shareholders, and importantly, it also allows us to carry less debt to service.

Comments or Questions?

  • Mona Bronson-Fuqua - October 04
    Have you found a dining option business to fit with your vision yet?

  • Marvin Abrinica - October 17
    Hi Mona, Yes, we have a food partner who will be serving gourmet grilled cheese melts and savory small plates that pair well with craft beer styles. We hope foodies will love it! ~Marvin

  • David Peterson - October 31
    My short experience observing and working with Esoteric Brewing has been phenomenal. Esoteric is committed to its values, the community, and creating a great taproom experience. It is everything a local craft beer should be, and made my decision to invest a no-brainer.

  • Kayla Ingram - December 03
    I am so proud of the profound proof of potential I have seen for this establishment. I am so thrilled to play even a small role in helping to bring about the dream and vision that has been put forth so eloquently by Esoteric. It brings me great joy to see what's to come!

  • Diamon Bell - January 09
    Hey!! I just invested this morning! When I first heard about Esoteric and where it would be and what Brian and Marvin are going to bring to Walnut Hills I felt it to be special. There are not a lot of minorities in this business and to see them and to hear them speak on the philosophy of Esoteric is very captivating. I am a woman a black woman who loves craft beer. I also have a beer blog on Instagram and Facebook called @beerisnotforboys. I love what they are doing and I am loo looking forward to watching Esoteric come to life. Cheers!!

  • Maurice Hayes - February 23
    I DID IT! I just invested, and it's my first investment EVER! I'm a resident of E. Walnut Hills, and I'm thrilled at how the community is on the rise in development! Cheers!

  • Marvin Abrinica - February 27
    Maurice!! We're so grateful to have you on board! None of this would be possible without you. Welcome to the enlightened few!

  • Elizabeth Waite - March 11
    I would like to buy a share for each of my three sons. How do I do that?

  • Marvin Abrinica - March 11
    Hi Elizabeth! Thank you so much for your interest and desire to share the love with your sons. The easiest way is to purchase three units as one purchase, and then after a holding period of 12 months, you can assign each share to each of them. Or you can purchase three individual shares

  • Josh Brubaker - March 12
    Hi - I love the concept and appreciate the thought that went into the business plan. It seems like the brewery will be a real boon to the community. In terms of the investment though, as an under 25k investor, there is no monetary return on investment correct? I just want to be clear on the offer since you can't easily sell the shares and there's no distribution of profits at that level.

  • Marvin Abrinica - March 12
    Hi Josh! Great question. As an investor <$25K, the return on investment would result from a liquidity event. You would want the company to be purchased, be part of a merger, or conduct an IPO. The other scenario could be that the company does a share buyback from shareholders. Of course, we don't have a crystal ball to predict if or when any of these liquidity events could happen. You're correct in saying that you cannot easily sell shares in private companies, because there's no stock exchange to do so.

  • Henry Brown - March 17

  • Henry Brown - March 17
    Hi Josh & Marvin, I enjoyed meeting the two of you in person and learning about Esoteric. Your well thought out business plan and enthusiasm made it easy to subscribe (more for the fun of being involved than gaining wealth). I expect to frequent the establishment and have a brew and a bite in "my place". Cheers!!

  • Jack Capodice - March 28
    Hi Brian and Marvin. Seeing that it is the end of March and construction is far from over at the brewery, I'm curious - what is the updated timeline in terms of finishing construction, installing equipment, starting to brew, and opening to the public?

  • Brian Jackson - March 30
    Hi Jack. Thanks for reaching out. We are finally wrapping up this fundraise from the community!! We also have the loan & TI ready with the bank. In April, we will have the final drawings from New Republic, and the permit from the city. That gives us the ability to hit "go" with our construction (est. 9 month build give or take a month). Equipment should be installed by Oct/Nov and then open by the end of the year. Now, there's a lot that we can't control with construction, so please keep the good vibes coming our way.

  • Tyler Rosner - April 29
    Hello Brian & Marvin, as a future resident of Paramount, my girlfriend and I are extremely excited to have you guys as a part of our building and basically a part of our home. We look forward to trying all of your beers as they all sound exceptional. I was just wondering if there were going to be any TV's installed, mainly to watch games from both Cleveland and Cincinnati sports teams. We look forward again to hanging out in your brewery and making it a regular spot of ours.

  • Alecia Petroze - September 01
    I have just recently learned about Esoteric and your vision for the business in the community. Are you still accepting donors/investors or has this window closed? Would love to support your business! Thank you for your dedication and vision in working to flip our city!!

  • Ross Webster - September 01

  • Ross Webster - September 01
    Hello - We noticed you are having industry opening this eve. We are Happy Too Brewing in town and would be happy too celebrate with you this eve IF it is open for fellow breweries to attend? Thanks and Congrats! Great project in a great spot! Ross Webster - Happy 2 Brewing

  • Ross Webster - September 01
    Hello - We noticed you are having industry opening this eve. We are Happy Too Brewing in town and would be happy too celebrate with you this eve IF it is open for fellow breweries to attend? Thanks and Congrats! Great project in a great spot! Ross Webster - Happy 2 Brewing

  • Bryan Barton - September 01
    Good evening, I’ve just learned about your brand and would love to know when you might be opening for another round of investing.

  • Kelly Taylor - October 10
    Hi! My best friend and I have matching tattoos and they are similar to your logo on your beer glasses! Would love to purchase 2 of them. Is that a possibility? Thanks you!! Kelly T

  • Lauren Goodwin - October 20
    Hi, is it too late to invest?

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